Breaking Stories Across ASEAN. Trusted News. Real Insights. Your Gateway to Southeast Asia.

HKTB Utilizes Hong Kong Sevens’ Milestone to Boost City’s Tourism Appeal

Hong kong: Cathay/HSBC Hong Kong Sevens is celebrating its 50th anniversary this year. By bundling a series of mega events under the promotional platform 'Hong Kong Mega 8', the Hong Kong Tourism Board (HKTB) is showcasing to global audiences Hong Kong's diverse and vibrant appeal as the 'Events Capital of Asia' to attract visitors to the city. As a long-time supporter of this world-class sporting event, HKTB is introducing China-made robots previously featured on CCTV's Spring Festival Gala to perform and cheer at the opening ceremony, offering audiences worldwide a fresh experience that brings together sports, innovative technology and culture.

According to BERNAMA News Agency, Dr Peter Lam, HKTB Chairman, emphasized the significance of this year's anniversary, highlighting the Hong Kong Sevens as a major annual international sporting event. The event has successfully attracted visitors from around the world, contributing to the development of rugby in Hong Kong. With the support of China Media Group, China-made robots will serve as special guest performers, showcasing China's robotics capabilities and adding a unique element to the event. This initiative underscores Hong Kong's distinctive charm as the 'Events Capital of Asia', where sports, innovative technology, and culture seamlessly converge.