BANGKOK, The Tourism Authority of Thailand (TAT) has set up a plan to attract more tourists from ASEAN following a study forecasting the number of arrivals from the region to reach 10 million this year.

Thailand has opened 30 overland border checkpoints for tourists from Cambodia, Laos, Myanmar, and Malaysia. There are four friendship bridges with Laos and two with Myanmar and many are under plan.

For air connectivity, many low-cost airlines in Vietnam, China, Japan, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Hong Kong have offered services to Thailand’s tourist destinations like Bangkok, Phuket and Chiang Mai.

Meanwhile, marine connectivity is on the rise, with Phuket, Pattaya and Koh Samui, home to a number of cruise and yachting marinas.

Ferry services to Malaysia are growing while services to Indonesia, Cambodia and Myanmar are expected to grow in the future.

In order to boost ASEAN arrivals, the TAT has launched a travel manual called ‘Experience Thailand and More’, focusing on four key experiences: ASEAN history, natural trail, culture trail and adventure trail.

It is cooperating with Vietjet Group to open direct flights from Vietnam to Thailand, probably from Ho Chi Minh City to Khon Kaen to enhance travel movement.

It is also emphasising niche markets such as weddings, honeymoons and female tourists.

The Thai government targets to attract 37 million foreign tourists and earn US$92 billion in tourism revenue in 2018.

Source: NAM News Network

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