Promoting Brunei-Made Products in Chinese Market (BruDirect (Brunei))

The upcoming 12th China-Asean Exposition (CAEXPO) being held in Nanning, China, from September 18- 21, is a good opportunity to bring local enterprises from the Sultanate to explore the international market.

The exposition is also an avenue for introducing more made-in-Brunei products to the Chinese market, such as handicrafts, perishables, garments and Brunei Halal-certified food products that enjoy huge market potential in China. Brunei Halal food is becoming increasingly well-known by more Chinese enterprises, specifically those of an Islamic nature based in northwest China.

Meanwhile, Brunei Darussalam’s ecotourism resources are attractive to the Chinese and as of 2005, Bandar Seri Begawan has comprehensively showcased business opportunities in tourism, culture, education as well as science and technology at the CAEXPO for a full decade.

After so many years showcasing Brunei’s diverse tourism-related resources like beautiful beaches, tropical rainforests and a distinct ethnic culture, China has become Brunei’s second largest source of tourists.

The 12th CAEXPO will intensify its efforts to promote investment cooperation and mobilise leading Chinese and international enterprises to invest in Brunei as well as strengthening Brunei-China cooperation in the fields of tourism, infrastructure, agriculture, science and technology as well as the research and development of halal products. A range of investment promotion programmes to help Brunei bring in more international capital has also been arranged.

Those programmes will include a roundtable meeting on investment collaboration, a conference on Asean Industrial Parks, the China-Asean Conference on Technology Transfer and Innovation, building networks and an Asean and Brunei Investment Seminar, and more.

These programmes will focus on high-end cross-border industrial chains to promote the cooperation of industrial parks and cooperation in scientific and technological innovation for the purpose of encouraging Chinese enterprises to invest in Brunei.